I don't know if the affects of these movies are greater at the big box pet stores, but we really don't see an uptick in people wanting Dory or Nemo. We do get service customers that will want to add one to the tank for their kids, but not a bunch of people coming in for a new tank for them. We make it a point to get as many of the Nemo ornaments and when those people do come in we will steer them towards a freshwater setup with nemo decos. The movies really are great for the hobby as it gets kids interested that previously may not have been. It's a double edge sword, but as long as a bit of common sense is used things typically turn out as a positive.