bleached refers to the lack of light gathering organisms called zooxanthellae which reside in the host animals. when they are not present in proper numbers, then anemones look translucent as seen in the first picture. this is not a natural color for a healthy anemone, it does not mean it will not survive or even thrive, it is simply not natural. If given proper care, light and water chemistry included, then it should regain its full color with time. some anemones, most notably sebae's, are purposely bleached before even being shipped so that they have a 'nice' white color. their natural tan to brown is not seen as 'attractive' enough, so to sell them they put them in blacked out holding tanks for weeks to kill the zooxanthellae. some distributors take this one step further and take advantage of the now white look of the nems to die them with artificial coloring.