Brand new bulb won't fire

MarcoG

Membership Expired
I tried my new Radium 400watt 20K SE bulb today and it didn't light up at all. I let it sit for about 10 minutes and nothing happened. I put my current bulb (XM 10K) in and it fires right up.

I'm running a dual 400 watt PFO ballast.
 
Well it came on after about 30 mins. Then I tried it again last night and it never came on.
 
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